Every moment together as a family counts. Because they're what memories are made of. So have fun. Be silly. Play more. We have a unique, spontaneous spirit at the heart of our brand. That's why our elephant logo shows a moment of joy and love between parent & baby. It's a good reminder that although parenting is a serious job, you can't forget to have fun. We've been helping families enjoy their daily routine, since 1936. From stroller to sippy-cups, bouncers to bottles, we've got you. So you can focus on what matters most.